We want Peterborough’s brands to Strive…To prosper in branding you must understand the desiderata and wants of your consumers. To do this and succeed, you can integrate and include various brand strategies that target the consumers best interests.

So what’s a brand Identity?

Once a logo has been designed or created it gets applied to various different mediums. For example, you could be planning on using your logo to feature on your business card. To do this and this only is not what is labelled as a full brand identity.

A brand identity is much larger…a distinct visual look and story that is associated with a company. If you wish to know more on this please read here – 8 Essentials to a Brand.

To put it simply, a good brand should be recognised even without a logo. For example, Virgin’s easily recognisable and powerful messaging sat alongside a happy and positive red colour, is a great example of a successful brand identity.

There are always talks of the importance of consistency whilst using your logo. However, we are firm believers in keeping consistency way beyond your logo alone even when you may have various versions of it. A key thing to consider whilst developing a brand is that you cannot change your logo once it has been produced. However, your brand must have a balance between consistency and flexibility. Think of the brand as a vehicle for your logo.

Simple elements that build up the foundations of your brand may be fonts, colours, imagery, and even the personality demonstrated within the content.

So then what is a brand?

So your brand is the bigger picture. As above, the logo and visual position of certain elements within your brand identity are the ingredients for your brand. Although, there is far more to it than just all things visual…for instance these may include your content, messaging and story telling. Failing that…your customer service or consumer experience can demonstrate the personality of your brand alone. We like to consider your brand as a combination of many elements that can tell a story about yourself, or certainly how others shall define you. Get in touch to begin your story.